Bean, President and Treasurer Carl Bean Vice President and Assistant Treasurer Jack Gorman, my son-in-law, Vice President and Clothing Buyer and Warren Bean, my son, Clerk." Gross sales for his company amounted to $1 million in 1946, increasing to $3.8 million in 1966, $20.4 million in 1974, and $237.4 million in 1984. Īccording to Bean, relating the incorporation of the company, "officers elected Nov. Defects in the initial design led to 90 percent of the original production run being returned: Bean honored his money-back guarantee, corrected the design, and continued selling them. By 1912, he was selling the Bean Boot through a four-page mail-order catalog, and the boot remains a staple of the company's outdoor image.
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He obtained a list of nonresident Maine hunting license holders, prepared a descriptive mail order circular, set up a shop in his brother's basement in Freeport and started a nationwide mail-order business. Bean had developed a waterproof boot, which is a combination of lightweight leather uppers and rubber bottoms, that he sold to hunters. The company began as a one-room operation selling a single product, the Maine Hunting Shoe, also known as duck boots and later as Bean Boots. L.L.Bean was founded in 1912 by its namesake, hunter and fisherman Leon Leonwood Bean, in Freeport, Maine. An L.L.Bean boot sculpture outside flagship store in Freeport, Maine
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